In 2020, Bjorg’s partner agency for more than 12 years, Team Créatif, strengthens the collaboration with a new identity, more spontaneous and tastier.
Let’s push organic further !
Through the work of the agency, Bjorg claims its origin: Organic pioneer since 1988; and answers the consumers expectations for transparency and brand commitments.
The brand’s new identity is revealed through new signs, still respecting its DNA. The logo is free, moving to show a proud, expert brand. The icon is full of life, shining, bringing vitality and proximity.
A tastier, more human brand
The “spill-out” key visual, spontaneous, lively and tasty symbolizes a healthier and daily food. The colors are diverse and bright to bring taste and accessibility to the ranges.
The historical white and blue color branding is reinvented: ownable, expert and impacting.
A responsible, transparent brand
This transformation allows the brand to open up to a more spontaneous, tastier organic world.
Still respecting its DNA, the brand impulses change in the organic world, while also offering a positive vision of food and of society by emphasizing strongly Bjorg ’s commitments for people and for the planet.
To know more about Bjorg and its commitments.
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