We love design
and are proud
of our independence

A Creative Team

Team Creatif is a branding and packaging agency born out of a passion for design. Since 1986, our driving ambition has been to help our clients develop their brand identity from drawing board to rollout.
What’s in our DNA? We are a family business whose expertise is enriched by over 30 years of experience. We are fiercely independent with an appetite for new adventures. Curious and open-minded, we have a worldwide network that reaches from our hometown of Paris, France to 5 other countries around the world. This makes us stronger. Endless creativity springs forth, inspired by a spirit of discovery.

La Vache qui rit®
La Vache qui rit®
La Vache qui rit®
1986

The first design projects. Sylvia Vitale Rotta remembers, with a touch of nostalgia and a big smile, that "Kiki, le kiki de tous les kikis", a much-loved monkey toy, was one of the agency's first clients.

The first design projects. Sylvia Vitale Rotta remembers, with a touch of nostalgia and a big smile, that "Kiki, le kiki de tous les kikis", a much-loved monkey toy, was one of the agency's first clients.

The first design projects. Sylvia Vitale Rotta remembers, with a touch of nostalgia and a big smile, that "Kiki, le kiki de tous les kikis", a much-loved monkey toy, was one of the agency's first clients.

Team Créatif is born
1986
1986
1991

The purple revolution is born! Thanks to Team Creatif’s convictions and creativity, the use of iconic purple colour skyrockets the Whiskas brand to one of the most powerful and ownable cat food brands in the world.

The purple revolution is born! Thanks to Team Creatif’s convictions and creativity, the use of iconic purple colour skyrockets the Whiskas brand to one of the most powerful and ownable cat food brands in the world.

The purple revolution is born! Thanks to Team Creatif’s convictions and creativity, the use of iconic purple colour skyrockets the Whiskas brand to one of the most powerful and ownable cat food brands in the world.

Conquering the world of Petfood
1991
1991
1994

Team Creatif revolutionizes the Danone brand by creating the signature red wave, symbolizing a spoon, which later became the signature Danone Smile we know today. It was this brand identity that shot Team Creatif into the big leagues.

Team Creatif revolutionizes the Danone brand by creating the signature red wave, symbolizing a spoon, which later became the signature Danone Smile we know today. It was this brand identity that shot Team Creatif into the big leagues.

Team Creatif revolutionizes the Danone brand by creating the signature red wave, symbolizing a spoon, which later became the signature Danone Smile we know today. It was this brand identity that shot Team Creatif into the big leagues.

Danone worldwide identity
1994
1994
2002

Team Creatif makes great strides in the Arab world, winning over the hearts of Moroccan consumers by developing the Yamwy brand, successfully reinventing the Warda brand in Tunisia, and paving the way for Juhayna to become one of the top juice dairy brands in Egypt and throughout the Middle East.

Team Creatif makes great strides in the Arab world, winning over the hearts of Moroccan consumers by developing the Yamwy brand, successfully reinventing the Warda brand in Tunisia, and paving the way for Juhayna to become one of the top juice dairy brands in Egypt and throughout the Middle East.

Team Creatif makes great strides in the Arab world, winning over the hearts of Moroccan consumers by developing the Yamwy brand, successfully reinventing the Warda brand in Tunisia, and paving the way for Juhayna to become one of the top juice dairy brands in Egypt and throughout the Middle East.

Culture of the Arab World
2002
2002
2004

Charmed by the country and its people, Sylvia Vitale Rotta and Nick Craig decide to open an agency in Brazil. With the impetus of Team Creatif Brazil, Sadia and Tang become emblematic brands within the hearts and minds of the Brazilian consumer.

Charmed by the country and its people, Sylvia Vitale Rotta and Nick Craig decide to open an agency in Brazil. With the impetus of Team Creatif Brazil, Sadia and Tang become emblematic brands within the hearts and minds of the Brazilian consumer.

Charmed by the country and its people, Sylvia Vitale Rotta and Nick Craig decide to open an agency in Brazil. With the impetus of Team Creatif Brazil, Sadia and Tang become emblematic brands within the hearts and minds of the Brazilian consumer.

Brazil, our first international office
2004
2004
2008

Even as the agency travels and grows beyond its borders, it remains closely linked to its French roots. Team Creatif works to grow prestigious French brands, such as Bonduelle, Boursin, Volvic (Danone), and more.

Even as the agency travels and grows beyond its borders, it remains closely linked to its French roots. Team Creatif works to grow prestigious French brands, such as Bonduelle, Boursin, Volvic (Danone), and more.

Even as the agency travels and grows beyond its borders, it remains closely linked to its French roots. Team Creatif works to grow prestigious French brands, such as Bonduelle, Boursin, Volvic (Danone), and more.

Charming France
2008
2008
2009

Demonstrating commitment to its French heritage, Team Creatif opens an agency in Lyon. Here the agency teams up with Bjorg, a pioneer of bio-nutrition, Vilmorin, a leader in the seed industry, and Bledina (Danone), a baby food brand beloved by both children and parents alike.

Demonstrating commitment to its French heritage, Team Creatif opens an agency in Lyon. Here the agency teams up with Bjorg, a pioneer of bio-nutrition, Vilmorin, a leader in the seed industry, and Bledina (Danone), a baby food brand beloved by both children and parents alike.

Demonstrating commitment to its French heritage, Team Creatif opens an agency in Lyon. Here the agency teams up with Bjorg, a pioneer of bio-nutrition, Vilmorin, a leader in the seed industry, and Bledina (Danone), a baby food brand beloved by both children and parents alike.

The Lyon Heart
2009
2009
2010

Team Creatif is presented with numerous awards. Sylvia Vitale Rotta becomes the first woman President of the Design Jury at Cannes Lions. The following year brought more accolades, as Team Creatif wins agency of the year for the second time in 2011.

Team Creatif is presented with numerous awards. Sylvia Vitale Rotta becomes the first woman President of the Design Jury at Cannes Lions. The following year brought more accolades, as Team Creatif wins agency of the year for the second time in 2011.

Team Creatif is presented with numerous awards. Sylvia Vitale Rotta becomes the first woman President of the Design Jury at Cannes Lions. The following year brought more accolades, as Team Creatif wins agency of the year for the second time in 2011.

And the Award Goes To….
2010
2010
2011

Forever fascinated with faraway places, Team Creatif seizes new business opportunities in Indonesia, winning SGM and AQUA (Danone), Tango, and Formula (OT), as the agency’s first Asian clients.

Forever fascinated with faraway places, Team Creatif seizes new business opportunities in Indonesia, winning SGM and AQUA (Danone), Tango, and Formula (OT), as the agency’s first Asian clients.

Forever fascinated with faraway places, Team Creatif seizes new business opportunities in Indonesia, winning SGM and AQUA (Danone), Tango, and Formula (OT), as the agency’s first Asian clients.

Focus on Asia
2011
2011
2012

After decades of partnership with MARS Group, Team Creatif is given the responsibility of rolling out the global brand strategy for Pedigree, the 4th largest pet food brand in the world.

After decades of partnership with MARS Group, Team Creatif is given the responsibility of rolling out the global brand strategy for Pedigree, the 4th largest pet food brand in the world.

After decades of partnership with MARS Group, Team Creatif is given the responsibility of rolling out the global brand strategy for Pedigree, the 4th largest pet food brand in the world.

The Pedigree Adventure
2012
2012
2013

Beginning in 2007, Team Creatif adds members to its growing family, acquiring Shortlinks (Brand Communication), Market Value (Branding & Retail Design) during 2009 to 2023, and Diadem (Production Platform Packaging & Publishing) in 2013. A new Team Creatif visual identity is created to encompass within a "group" all the Team Creatif family.

The Team Becomes a Group
2013
2013
2014

Following the worldwide development of its major clients, Team Creatif expands to the USA with an office in Charlotte, North Carolina and to Asia Pacific with an office in Jakarta.

Following the worldwide development of its major clients, Team Creatif expands to the USA with an office in Charlotte, North Carolina and to Asia Pacific with an office in Jakarta.

Following the worldwide development of its major clients, Team Creatif expands to the USA with an office in Charlotte, North Carolina and to Asia Pacific with an office in Jakarta.

International Expansion
2014
2014
2018

L'agence Superdev est une société innovante issue de la fusion de deux structures, l'une spécialisée dans le design et la création graphique (2D, 3D, motion design), l'autre spécialisée dans le développement et la production de sites et d’applications. Superdev vient renforcer les expertises du Groupe dans le domaine du digital.

L'agence Superdev est une société innovante issue de la fusion de deux structures, l'une spécialisée dans le design et la création graphique (2D, 3D, motion design), l'autre spécialisée dans le développement et la production de sites et d’applications. Superdev vient renforcer les expertises du Groupe dans le domaine du digital.

L'agence Superdev est une société innovante issue de la fusion de deux structures, l'une spécialisée dans le design et la création graphique (2D, 3D, motion design), l'autre spécialisée dans le développement et la production de sites et d’applications. Superdev vient renforcer les expertises du Groupe dans le domaine du digital.

Team Créatif Group welcomes the digital agency Superdev
2018
2018
2017

Sylvia Vitale Rotta, CEO and Founder of Team Créatif Group, has been appointed Knight of the Légion d'Honneur. First woman in the Design universe to get this honor, it represents a reward to her commitment to the profession, and shows gratitude from the French Design world.

Sylvia Vitale Rotta, CEO and Founder of Team Créatif Group, has been appointed Knight of the Légion d'Honneur. First woman in the Design universe to get this honor, it represents a reward to her commitment to the profession, and shows gratitude from the French Design world.

Sylvia Vitale Rotta, CEO and Founder of Team Créatif Group, has been appointed Knight of the Légion d'Honneur. First woman in the Design universe to get this honor, it represents a reward to her commitment to the profession, and shows gratitude from the French Design world.

Sylvia Vitale Rotta receives the Légion d'Honneur
2017
2017
2018

For the 5th time in its history, Team Créatif has been elected Agency of the Year.
"It is a great joy and pride that I share with my 300 co-workers in France (Paris, Lyon, Limoges), Sao Paulo, Jakarta and in North Carolina, 300 talents united by the passion for Design." Sylvia Vitale Rotta

For the 5th time in its history, Team Créatif has been elected Agency of the Year.
"It is a great joy and pride that I share with my 300 co-workers in France (Paris, Lyon, Limoges), Sao Paulo, Jakarta and in North Carolina, 300 talents united by the passion for Design." Sylvia Vitale Rotta

For the 5th time in its history, Team Créatif has been elected Agency of the Year.
"It is a great joy and pride that I share with my 300 co-workers in France (Paris, Lyon, Limoges), Sao Paulo, Jakarta and in North Carolina, 300 talents united by the passion for Design." Sylvia Vitale Rotta

Agence de Design de l'Année
2018
2018
2019

Team Créatif Asia Pacific welcomes a new agency based in Singapore. With this new opening, Team Créatif completes its presence in the 6th economic power of the world, which began in 2014 with Jakarta.

Team Créatif Asia Pacific welcomes a new agency based in Singapore. With this new opening, Team Créatif completes its presence in the 6th economic power of the world, which began in 2014 with Jakarta.

Team Créatif Asia Pacific welcomes a new agency based in Singapore. With this new opening, Team Créatif completes its presence in the 6th economic power of the world, which began in 2014 with Jakarta.

Team Créatif in Singapour
2019
2019
2020

The story begins in 2020. IFAD called the agency to help small independent farmers in West Africa in their daily lives, and add value to their locally produces products. The unifying concept, easy to identify and adaptable to all sectors : "Terr'Africa". Design has a role to play and our reason why "Designing a beautiful tomorrow" takes on its full meaning.

The story begins in 2020. IFAD called the agency to help small independent farmers in West Africa in their daily lives, and add value to their locally produces products. The unifying concept, easy to identify and adaptable to all sectors : "Terr'Africa". Design has a role to play and our reason why "Designing a beautiful tomorrow" takes on its full meaning.

The story begins in 2020. IFAD called the agency to help small independent farmers in West Africa in their daily lives, and add value to their locally produces products. The unifying concept, easy to identify and adaptable to all sectors : "Terr'Africa". Design has a role to play and our reason why "Designing a beautiful tomorrow" takes on its full meaning.

Team Creatif commitment to Africa with IFAD
2020
2020
2021

In 2021, Team Creatif agency sign the worlwide redesign packaging of the famous red cow. Our audacious and creative team assist Bel to reinvent La Vache Qui Rit® and raise it to the statut of global icon.

In 2021, Team Creatif agency sign the worlwide redesign packaging of the famous red cow. Our audacious and creative team assist Bel to reinvent La Vache Qui Rit® and raise it to the statut of global icon.

In 2021, Team Creatif agency sign the worlwide redesign packaging of the famous red cow. Our audacious and creative team assist Bel to reinvent La Vache Qui Rit® and raise it to the statut of global icon.

2021
Worldwide redesign La Vache Qui Rit®
2021
BCORP

On 21 May, the group and its French agencies were awarded BCorp certification with 82.6 points!
This internationally recognised label (3,905 BCorp companies worldwide, including 136 in France) is currently considered the most complete in terms of social, environmental and societal impact.

On 21 May, the group and its French agencies were awarded BCorp certification with 82.6 points!
This internationally recognised label (3,905 BCorp companies worldwide, including 136 in France) is currently considered the most complete in terms of social, environmental and societal impact.

On 21 May, the group and its French agencies were awarded BCorp certification with 82.6 points!
This internationally recognised label (3,905 BCorp companies worldwide, including 136 in France) is currently considered the most complete in terms of social, environmental and societal impact.

2021
B-reaking news ! Team Créatif Group is BCorp certified
BCORP
EPDA President

To celebrate its 30th anniversary, the EPDA will unveil its new identity, its citizen & lover archetype, but also its new President Sylvia Vitale Rotta. An active participant in the association for many years, this International Design Ambassador has been on the board for a year and will succeed Uwe Melichar (who will stay Vice-President) for 3 years.

To celebrate its 30th anniversary, the EPDA will unveil its new identity, its citizen & lover archetype, but also its new President Sylvia Vitale Rotta. An active participant in the association for many years, this International Design Ambassador has been on the board for a year and will succeed Uwe Melichar (who will stay Vice-President) for 3 years.

To celebrate its 30th anniversary, the EPDA will unveil its new identity, its citizen & lover archetype, but also its new President Sylvia Vitale Rotta. An active participant in the association for many years, this International Design Ambassador has been on the board for a year and will succeed Uwe Melichar (who will stay Vice-President) for 3 years.

2022
Nomination of Sylvia Vitale Rotta, President of EPDA
EPDA President
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Diapositive 1
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60%
of our turnover is done internationally

Team Creatif's key figures

Team Creatif's key figures

Team Creatif's key figures

Diapositive 2
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27
million in turnover

Team Creatif's key figures

Team Creatif's key figures

Team Creatif's key figures

Diapositive 3
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240
co-workers internationally

Team Creatif's key figures

Team Creatif's key figures

Team Creatif's key figures

Diapositive 4
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38
years of experience

Team Creatif's key figures

Team Creatif's key figures

Team Creatif's key figures

Diapositive 5
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100%
independent

Team Creatif's key figures

Team Creatif's key figures

Team Creatif's key figures

Dream Team

True to its namesake, Team Creatif is above all—a team. A close-knit group of creative-minded individuals driven by a passion for branding and design. Our ideas are inspired by your brand universe.

Our CSR commitments

Logo BCorp Certifié

In France

Since the beginning of the Team Créatif in 1986, we have been committed to improve everyone’s quality of life thanks to a sensitive and contemporary design. We create iconic and inspiring brands by using our creative sensibility. Consumer brands and retailers that are part of the daily lives of millions of consumers around the world. We have been doing this for more than 30 years.

Nowadays we are moving from a consumer society to a responsible society. It is crucial than ever to put design at the service of people and life. Our family-owned and independent global design group has become one of the first in the world to take up environmental, societal and ethical challenges bu enriching us with new strategic and creative expertise. Design of brand identities, structural eco-design, packaging, design of sustainable retail spaces and experiences, digital slow content, engaged storytelling, CSR communication… Faithful to our explorer’s temperament, at TEAM CREATIF GROUP we have all the resources to bring responsible design to life.

As an independent family group, driven by a team spirit (like our name), we have a strong legacy and a international reputation of French touch. We develop a Parisian Village spirit to guide the brands, products and companies who are evolving towards a similar responsibility : a “better-consume”, at the service os the society.

Instead of reducing the responsible consumption to bluk or the “no logo”, we believe that it’s possible to combine “consumer society” and “social responsibility”.

Caring for people, planet and for life… Let’s design together a beautiful tomorrow !
Sylvia Vitale Rotta – CEO Team Creatif Group.

You can download our Impact Report for 2019, 2020, 2021 and 2022/2023.

  • TopCom
  • Bjorg – SILVER
    • 2021
  • Bjorg – BRONZE
    • 2021
  • La Vache Qui Rit – GOLD
    • 2021
  • AlterEco – GOLD
    • 2018
  • Boursin – GOLD
    • 2016
  • Gervais – GOLD
    • 2015
  • Vico – GOLD
    • 2014
  • Kiss/Danone – SILVER
    • 2013
  • Danone “Au lait de nos éleveurs” – GOLD
    • 2012
  • Volvic – SILVER
    • 2011
  • ITM/Ecomarché – GOLD
    • 2007
  • Janus du Design Civique
  • Fiers
    • 2023
  • Grand Prix Stratégies du Design
  • Tic Tac – BRONZE
    • 2023
  • Kiss/Danone
    • 2010
  • Pentawards
  • Issimo – SILVER
    • 2016
  • Danone B to B – SILVER
    • 2013
  • Vilmorin – BRONZE
    • 2013
  • Evernat – SILVER
    • 2009
  • Malabar – BRONZE
    • 2008

  • Les agences de l’année
  • Agence de Design de l’année
    • 2018
  • Agence de Design de l’année
    • 2014
  • Agence de Design de l’année
    • 2010
  • Agence de Design de l’année
    • 2001
  • Prémios Lusófonos da Criatividade
  • La Vache Qui Rit
    • 2021
  • Label Observer Design
  • Volvic
    • 2016

We are partners

Team Creatif is a member of the Association Design Conseil.
Since 2022, Sylvia Vitale Rotta is the President of the European Brand & Packaging Design Association and a Ambassador of the Red Dot Network.