Inspired by a visit to the luxuriant orange plantations in the heart of Brazil, Team Créatif created Montebelo’s brand platform based on the abundance of Brazilian nature. The identity embodies the plantation with its hill, the river and the orange plantations. The agency developed a proprietary, spontaneous and joyful brand universe that reflects the energy of Brazil.
Follow us on LinkedIn !
Design at the service of Montebelo’s commitments
The design reflects the brand’s commitment and transparency: Rainforest Alliance orange plantations. The production chain is controlled from A to Z, with fruit picked by hand at maturity, pressed within 48 hours, transported by boat and bottled in recyclable bottles in France.
A QR code gives consumers access to all the product information (traceability, varieties, pressing dates). A guarantee of traceability never before seen on the shelves !
An identity that can be applied to different ranges
Beyond its iconic range of orange juice and lemonade, Team Creatif has worked with Montebelo Brasil to create a colourful range created with Franco-Brazilian chef Tabata Mey. Exotic flavours, with original ingredients inspired by Brazil, coconut water, lime, pineapple, maracuja and mate.
This range includes 8 original products with unique designs, available at Monoprix and Carrefour and it’s also available in 3,000 points of sale. The brand’s aim is to become the new benchmark for fresh fruit juices on the French market.
