Wednesday evening in the heart of London, our rebranding vision for LIPTON Teas and Infusions was awarded a bronze at the Transform Awards Europe 2025, in the category “Best Corporate Rebrand following a merger or acquisition“.
A large-scale project and a fruitful collaboration !
This prestigious award celebrates excellence in rebranding, repositioning, and brand development, and rewards the partnership between the teams at LIPTON Teas and Infusion and Team Creatif. From name research to creating a strong and inspiring visual identity, this project has been an exciting adventure, driven by the expertise, creativity, and passion of our teams.
This project has been an exciting adventure, driven by the expertise and creativity of our teams. Working alongside such talented and committed professionals is a true source of pride. Thank you to our clients and congratulations to all the Team Creatif teams who contributed to this exciting project.
A rebranding designed around four key pillars
Anchor : 150 years of history and the unmatched expertise of the world’s leading tea and infusions group.
Performance : the creation, deployment, and management of distinctive assets and aroma waves across all media.
Guide : unifying the brand ecosystem under a coherent and unifying identity to welcome the group’s iconic brands.
Responsibility : a strong commitment to making a positive impact on health, society, and the environment.
A thank you to Nathalie Roos for her vision and ambition, which gave birth to a committed group looking toward the future.
