Nooco is a 100% Moroccan disruptive, unique and innovative brand. The brand sells snack chocolates, chocolate bars and biscuits for teenagers and young adults. Nooco is aimed at the Moroccan market, before setting out to conquer the export market in Africa.
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An inaccessible market for consumers
This new brand from Next Snacking Industry (NSI) was born from an insight : the chocolate market in Morocco is made up of expensive international brands and average quality local brands.
Nooco is the result of a desire to create a new, innovative product range. The brand uses top-quality ingredients that meet the highest international standards, at an affordable price.
Our 360° expertise
Team Creatif worked with NSI to create the brand name, visual identity and the entire range architecture.
Firstly, the name: ‘Nooco’, a unique name that stands out in the market. A stencilled art-style logotype, in a bold and generous typography.
And finally, a powerful colour branding! A bright yellow colour that evokes the sands of the desert. The principle of navigation created to structure the range is illustrated by a creative and colourful brushstroke.
The launch of the brand is sponsored by the Moroccan athlete, Achraf Haikimi. Nooco embodies the values of innovation and quality, cultivating a culture of excellence and the Moroccan pride.
